Article: Help Wanted Ads on the Web.

Improving Your Company's Research

It's no secret that company information is a major part of business and competitive intelligence research. Traditional company research uses public sources to find and analyze information on competitors, innovative technologies, new products, and changes in the business environment.

Help wanted advertisements (classified ads) have long been a useful (and under-utilized) source of company information. In the past, I have used employment ads to identify companies' new products, changes in technologies, expansion plans, sales plans, strategy shifts, facility descriptions, company overviews, and company organizations. Many company facts ...

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