Article: ZERO TOLERANCE.(Brief Article)

Colombian executive Jairo Mejia brooks no backsliding when it comes to insurance scams.

THERE WAS A TIME NOT SO LONG AGO AT COLSEGUROS, ONE OF COLOMBIA'S largest insurance companies, when a committee meeting scheduled for eight in the morning wouldn't really start until nine. No longer. "Now it starts at eight-zero-zero," says Jairo Mejia, head of Colseguros, who fines employees 3,000 pesos (US$1.55) for arriving late. And if a cellular phone rings during a meeting, its owner faces another fine of 5,000 pesos. "It's not just an idea. That's the way it is," he says.

The same unremitting discipline applies to his plan to root out insurance fraud inside ...

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