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Article: What David Ogilvy Meant to Me.
- Article from:
- Direct Marketing
- Article date:
- November 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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On September 15th, I went to New York to attend a special eulogy for David Ogilvy, who passed away July 21st at the age of 88.
It was a tremendously moving tribute, attended by over 1,000 people including some of the heads of the largest agencies in the world.
I had worked for Ogilvy & Mather for 11 years, and had corresponded with David several times over those years, from New York, Hong Kong and then Boston.
I admired him as much as anyone I have ever known. Here are some of my thoughts on that day, which I want to share with Direct Marketing readers
David was one of the first great proponents of direct marketing. He called it "my ...