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Article: Prices lower than two years ago.(in British supermarkets)(Brief Article)
- Article from:
- Grocer
- Article date:
- June 5, 1999
- Author:
CopyrightCOPYRIGHT 1999 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The wave of discounting that has swept the supermarket sector in recent months means shoppers are now paying less for a basket of groceries than they did two years ago, according to our weekly research.
When we launched The Grocer 33 shopping survey in June 1997. our basket of regularly bought food and non food lines cost on average 36.51 [pounds sterling].
A year later the average price of the same basket of goods had jumped 2.28 [pounds sterling] to 38.79 [pounds sterling], an increase of 6.2%.
But today the price stands at 36.45 [pounds sterling] -- 2.34 [pounds sterling] less than it was a year ago, and 6p less than the bill paid by our ...