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Article: letters.(Brief Article)
- Article from:
- Grocer
- Article date:
- October 23, 1999
CopyrightCOPYRIGHT 1999 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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What a paucity of ideas as the drinks trade approaches 2000
Sir; Having left the drinks sector two years ago, it appears nothing changes!
Your Focus on alcoholic drinks (October 16) was littered with the same old platitudes and marketing doublespeak. Possibly the best example was the quote from Allied Domecq's business group director, Robert Jack, who came to the following blinding conclusions: "Only one chance to get the millennium right, Christmas is a logistical nightmare, good displays of the products the consumer wants are key, merchandising must cater both for the shopper who has pre-planned their purchase and the impulse purchaser".
This ...