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Article: JANINE BOUSQUETTE: Senior VP- marketing, eToys;Full calendar has eToys hopping.(Brief Article)
- Article from:
- Advertising Age
- Article date:
- February 7, 2000
- Author:
CopyrightCOPYRIGHT 2000 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Janine Bousquette downs eight cans of Diet Pepsi every day. That could be the secret to how she manages to maintain her rapid-fire pace as senior VP-marketing of eToys.
In her first nine months at the Internet e-tailer, Ms. Bousquette, 39, has led internal brand-strategy meetings to develop a global positioning for eToys and launched an agency review that resulted in hiring Publicis & Hal Riney, San Francisco, and dropping Kalis & Savage Advertising, Pacific Palisades, Calif.
The executive also spearheaded development of new content on the eToys site; created a children's reading partnership with "The Rosie O'Donnell Show"; and oversaw the launch of a ...