Article: Shaping the future of online financial services.(shaping tomorrow's financial services industry)

Richard Horsfield sees a bright future for financial institutions -- but only if the full capability of the Internet is harnessed

Deregulation, mergers and acquisitions, the rise of the Internet and the single European currency have all combined to transform the way that the financial services industry does business. Simultaneously, new entrants to the market, global competition and an increasingly sophisticated customer base are presenting serious challenges. In response, financial services organisations are embracing emerging technology and the Internet which, intelligently deployed, can provide a flexible solution to these issues and offer a platform on which a ...

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