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Article: SOMETHING ABOUT BETTY; SEVEN FACELIFTS LATER, BETTY CROCKER WORKS TO STAY FRESH.(Brief Article)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- February 7, 2000
- Author:
CopyrightCOPYRIGHT 2000 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MINNEAPOLIS-In 1945, dispensing motherly baking tips made her the second best-known woman in America, following First Lady Eleanor Roosevelt. But these days Betty Crocker competes with the likes of Martha Stewart and Emeril Lagasse for the trust of the current generation of home cooks.
At stake is a brand name that hauls in $100 million worth in sales of licensed products for retailers each year. Marketers are trying to increase those sales and update the brand by reaching out to consumers with feature-rich new products tied to the latest culinary trends.
The fictional homemaker was created 79 years ago to sell Gold Medal flour. Today, Betty Crocker's ...