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Article: Think It's New? Think Again.(signature machines)(Brief Article)
- Article from:
- Popular Mechanics
- Article date:
- March 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Hearst Communications, reprinted with permission of Hearst. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PRESENT
Attention [Your Name Here]: Computers help make today's form letters seem personal--well, sort of.
Over the last few
years, we've found it harder and harder to distinguish real mail from junk mail. Computer databases, graphics programs and more sophisticated printers have made it easy for everyone and their brothers to insert personalized text into form letters, and even address envelopes in fake bad-handwriting fonts.
It used to be limited to sweepstakes letters-and was rather obvious at that. "Just imagine how your neighbors on HURON STREET will envy the SEELHORST FAMILY when they see our prize van pull up to NUMBER 119! But ...