Reading be-'tween' the lines; Patience with tweens is key to a parent's...

Philadelphia Tribune, The;  October 12, 2004 ;     638 words ......is going nuts. They're not crazy, they're just tweens. Is your tween forgetful...process develops. Again, tweens aren't crazy. They're just acting their age...cruel and hurtful. Tweens often suffer from feelings...inadequacies. They're also extremely deep...

Cook Library looks to attract tweens

Libertyville Review (IL);  September 18, 2008 ;     435 words ......friends. 'Fun place to go' "We're doing this to promote the library...said. "I don't think a lot of tweens associate the library with...fun place to go. Once they're in the door, most people end...The library's new focus on tweens also included assigning children...worked as a lifeguard, teaching ...

Teens and `tweens are the latest design niche.

The Philadelphia Inquirer (via Knight-Ridder/Tribune News Service);  May 12, 2003 ;     700+ words ......manager Paula Berberian. Why tweens? Because they're a market of about 19.5 million...Machine: Marketing to Today's Tweens. They're also very influential in other...specifically geared to teens or tweens, they're the beneficiaries, said Brother...

The Truth About Tweens: They are a generation stuck on fast forward, in a...

Newsweek;  October 18, 1999 ;     700+ words ......Barbies and Legos, they're pondering the vagaries...makeup created just for tweens in order to complete...change. In many ways, tweens are blessed. For most...been booming. They're likely to have friends...backgrounds. They're computer-savvy, accustomed...go on to college. Tweens are ...

Youthful indiscretion; Tweens' pairing up worrisome.(NATION)(CULTURE, ET...

The Washington Times;  February 27, 2008 ;     700+ words ......hundreds of dating tweens said they had been...do you know, if you're a kid, that when someone...with, and what you're doing, that that is...who sees a lot of tweens and teens in her practice...at the message they're sending the kids...program, says the tweens and teens in her ...

Health clubs moving fast to help `tweens' shape up.

Philadelphia Inquirer (Philadelphia, PA);  February 25, 2004 ;     700+ words ......athletics. But that's changing. Tweens are spinning, sweating, doing...strength-training _ on machines if they're big enough or with free weights...know who they are, what they're doing. They're insecure. They have more struggles. They're trying to be cool, but they're not sure what ...

'Tweens' getting older younger

The Milwaukee Journal Sentinel;  June 22, 2003 ;     317 words ...'Tweens' getting older younger Demographic's choices influencing sales...MATZER ROSE Hollywood Reporter Sunday, June 22, 2003 They're in the driver's seat for many purchasing decisions -- even though they're too young to drive. Tweens, the demographic group between the ages of 8 and 13, have...the ...

'Tweens not ready for a hard-line message.(Brief Article)

Bellingham Business Journal;  August 1, 2001 ;     631 words ......for something, tell them they're not old enough. Then, run for...most parents already know; 'tweens (kids between 10 and 13) are...staring us down, parents of 'tweens will soon have the opportunity...when it comes to advertising, 'tweens are simply not ready for the...

Guess who's coming to your store: there's a new, savvy market made up of...

Gifts & Decorative Accessories;  January 1, 2002 ;     700+ words ......teens. They are what marketers are calling tweens. While the precise age span of the tween...definition, there are more than 20 million tweens in the country, according to the authors...Gregory Livingston. BETWIXT AND BETWEEN Tweens can be a profitable audience for the gift...

Tweens Get Retailers into Parents' Wallets.

The Indianapolis Star (Indianapolis, Indiana) (via Knight-Ridder/Tribune Business News);  September 12, 2003 ;     700+ words ......old fall under various definitions of tweens -- so named because they fall between toddlers and teenagers. Marketing to tweens is challenging both businesses, which...grow up too fast. It's smart that they're doing it, Spaulding said of the marketers...that I like it. Marketers have turned to ...

Caught in the Middle.(tweens, children between the ages of 10 and...

American Demographics;  July 1, 2001 ;     534 words ......for something, tell them they're not old enough. As adamant as...when it comes to advertising, 'tweens (kids aged 10 to 13) are simply...When a child reaches their 'tweens, they come to realize that they...in the world. The last thing 'tweens want is to feel dumb - a reminder...

Learning curve; Teens, like these on The N's 'Degrassi,' are role models....

Advertising Age;  February 21, 2005 ;     700+ words ......the case for appealing to tweens and teens as a single kind...York, the idea of compressing tweens and teens is a tough proposition...is because even though they're getting older younger,'' says...pushback.'' TWEEN CHALLENGE Tweens, in other words, are still...the opportunity to start ...

Evolution of tweens' tastes keeps retailers on their toes; Group has...

Advertising Age;  February 12, 2001 ;     700+ words ......Machine: Marketing to Today's Tweens,'' due out this spring. Tweens, numbering 19.5 million in 2000, spend $14 billion a year...even with all this buying power, retailing directly to tweens is still in its infancy, possibly because of a reluctance...that is very skittish about going too far into makeup ...

Tweens Control $39 Billion and Influence Billions More in Purchases.

PR Newswire;  April 24, 2003 ;     438 words ...NEW YORK -- NEW YORK, April 24 /PRNewswire/ -- Tweens, as children between the ages of 8 and 14 are affectionately...give them a even greater value in the marketplace. Today's tweens are growing up more quickly, both physically and emotionally...advertise in a voice that respects the independence of tweens ...

Holding a mirror to tweens

The Record (Bergen County, NJ);  March 28, 2006 ;     700+ words ......03-28-2006 Holding a mirror to tweens -- Cable plays to self-absorption...TV screen — it's super-tweens! Yes, tweens — strange visitors from...beyond those of mortal adults. Tweens, who can change the course...and "Boy Meets World," they're now masters of their own ...