Article: WORLD VIEW: GLOBAL STRATEGIES FOR THE NEW ECONOMY.(Company Business and Marketing)

WORLD VIEW: GLOBAL STRATEGIES FOR THE NEW ECONOMY

Edited by Jeffrey E. Garten

Harvard Business School Press

January 24, 2000

$29.95, 340 pages

International business managers, both readers and non-readers of the Harvard Business Review alike, will appreciate this most recent collection of 16 articles that deal with competing in the global marketplace. World View is a comprehensive collection of opinions and ideas on pertinent issues that are currently at the forefront of global corporate management. Each tightly focused article helps readers to gain insight into a variety of the most pressing global management issues.

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