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Article: WORLD VIEW: GLOBAL STRATEGIES FOR THE NEW ECONOMY.(Company Business and Marketing)
- Article from:
- Electronic Business
- Article date:
- February 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WORLD VIEW: GLOBAL STRATEGIES FOR THE NEW ECONOMY
Edited by Jeffrey E. Garten
Harvard Business School Press
January 24, 2000
$29.95, 340 pages
International business managers, both readers and non-readers of the Harvard Business Review alike, will appreciate this most recent collection of 16 articles that deal with competing in the global marketplace. World View is a comprehensive collection of opinions and ideas on pertinent issues that are currently at the forefront of global corporate management. Each tightly focused article helps readers to gain insight into a variety of the most pressing global management issues.
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