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Article: Clever packs and a tweaking of ingredients revives soup sector; Tony Watts explores the history of soup and explains how an old favourite has been able to make a comeback.
- Article from:
- Brand Strategy
- Article date:
- February 18, 2000
CopyrightCOPYRIGHT 2000 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Soup has been around longer than most dishes. Its arrival almost heralds the birth of cooking, and the British are among the biggest soup consumers in the world.
Soup has represented a number of culinary elements during its evolution. It started life as a staple diet in most households round the world, it embodied goodness, freshness, home-grown produce and a wholesome family lifestyle.
Then, as our lives evolved, it found itself in tins for the sake of convenience and speed. During this period freshness and wholesomeness were somewhat neglected, sacrificed in the name of taste and convenience.
It changed its identity further when it emerged in ...