Article: Yale University's health plan produces healthy-looking newsletter.(Brief Article)

It's light. It's airy. It's happy. But it's also substantive, informative, and made-to-be-read.

That's Yale Health Care, the newsletter of the Yale University Health Services' Yale Health Plan, 1999 Silver Award winner in the organization category of The Newsletter on Newsletters annual design competition.

The downsize typeface in the nameplate and department heads, combined with a generous amount of white space, gives the newsletter a friendly, open feel. In almost all of the photos of people, they are smiling, which also lends to the publication's healthy and happy personality.

Another "fun" design element is the oversized page numbers-- 106 ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!