Article: Reply to Rohrer Commentary.

We appreciate Dr. Rohrer's interest in our article and thank him for his letter. Dr. Rohrer points out several limitations of utilization studies that have used the behavioral model: measurement error in the dependent variable, low explained variance, low response rates, exclusion of psychosocial variables, and complex sampling schemes.

Our response to his discussion of limitations is simple: we agree. These limitations in utilization studies and the application of the behavioral model have been discussed by various researchers over the past 20 years as well as by the originators of the model (Bass and Noelker 1987; Becker and Maiman 1983; Mechanic 1979; ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!