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Article: Foundation yanks two controversial anti-smoking ads ;Philip Morris breaks print ads same week as Legacy's decision.
- Article from:
- Advertising Age
- Article date:
- February 21, 2000
- Author:
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The same week that Philip Morris USA unveiled a new issue-driven print campaign spotlighting its anti-smoking efforts and other tobacco-related themes, the American Legacy Foundation announced it was pulling its controversial anti-tobacco TV spots.
The foundation's decision came within hours of a Feb. 14 meeting at which tobacco company attorneys said the spots violated a pact tobacco makers signed with attorneys general to give the foundation $300 million a year.
Neither tobacco companies nor foundation officials would comment last week about the meeting's substance.
Philip Morris, in particular, had suggested the "Truth" campaign from Arnold ...