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Article: JUNIORS HELP ASR TRADE EXPO SIZZLE.(Action Sports Retailer Trade Expo)(Brief Article)
- Article from:
- WWD
- Article date:
- February 16, 2000
- Author:
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LONG BEACH, Calif. -- Juniors, one of the hottest categories in women's sportswear, is lending its considerable growth potential to the active sports market.
It was the runaway star of this month's Action Sports Retailer Trade Expo, held here, where techno fabrics and details straight out of the men's wear market grabbed the spotlight alongside feminine twists revolving around backless halters and skirts.
Cotton and nylon blended bottoms with novelty zippers, stitching and ripstop cords, functional rather than fashionable board shorts, capris, lightweight Polarfleece, backless halters, batik prints, brights and sleeveless muscle T-shirts were key ...