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Article: WHAT'S IN A NAME?(choosing an appropriate name for a business)(Questions and Answers)(Brief Article)
- Article from:
- Entrepreneur
- Article date:
- March 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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I'm wondering if there are rules for creating business names.
QUESTION: What should be the maximum amount of letters in a business name?
Fern Swecker
Via e-mail
ANSWER: The professional marketing firms that create names for automobiles and other products tend to choose names that range from four to eight letters, like Acura, Infiniti and Lexus. But, for a start-up business with a limited marketing budget, length isn't necessarily the most important factor in choosing a name.
As we explain in Getting Business to Come to You (Putnam Publishing Group), the name you choose can be one of the most important marketing decisions you ...