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Article: 'Tough' image for Soho Ann Summers stores.(Brief Article)
- Article from:
- Design Week
- Article date:
- March 10, 2000
- Author:
CopyrightCOPYRIGHT 2000 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MHG Design and retail specialist Silver & Co have been approached by adult retailer Ann Summers about redesigning retail environments and branding for the chain's London outlets.
The move coincides with the appointment of BDG McColl to research an overall revamp of the company. No firm decision has yet been made as to whether the rebranding in the capital will go ahead.
Ann Summers head of PR and brand marketing Rebecca Cox says the group's Soho stores differ from general high street shops in that they have to be "a bit tougher and male-oriented".
"We are working with Silver & Co on a niche rebranding for the London stores, but it is very early ...