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Article: Year of the Blue Dragon.(Brief Article)
- Article from:
- Food Trade Review
- Article date:
- December 1, 1999
CopyrightCOPYRIGHT 1999 Food Trade Press Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Formalised on the 6th January 1999, G.Costa were bought under the control of their UK management for [pounds]12m. The deal comprised all aspects of the G. Costa Group -- Blue Dragon, Curry Club, Keddies Saucemaster and Zestfood production facilities. The Blue Dragon label remains the most successful, being famous for its authentic taste of Asian cooking. The company markets over 180 Blue Dragon lines, generating [pounds]25m. in retail sales.
Blue Dragon products are already sold in over 40 countries and still the company is expanding. The most recent additions to the list of distributors are Latvia, Austria, Germany and Ghana, extending Blue Dragon's agency base ...