Article: Morristown, N.J.-Based Power Firm Taps Veteran Executive to Mend Image.(Knight Ridder/Tribune Business News)

Mar. 10--Michael Roche is a "go-to" kind of guy.

When GPU Energy needed to wrap up the $1 billion cleanup of the damaged Three Mile Island nuclear power plant in Pennsylvania, it turned to Roche, a one-time oceanographer. When it needed someone to run the aging Oyster Creek nuclear plant, the nation's oldest commercial reactor, it tapped Roche.

Now, GPU has turned to the 55-year-old Long Valley resident once again. He is facing perhaps the most daunting challenge yet of his 25-year stint at GPU -- rehabilitating the tarnished image of New Jersey's second-largest power company. Utilities are struggling with reliability pressures amid surging power demands ...

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