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Article: Better Strategies Better Pizza Hut.(Brief Article)
- Article from:
- Restaurants & Institutions
- Article date:
- February 15, 2000
- Author:
CopyrightCOPYRIGHT 2000 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Pizza Hut has gone back to the basics with higher quality ingredients, stronger promotions and new products with staying power.
IF MIKE RAWLINGS HAD HIS WAY, the classic adage would read, "As American as pepperoni pie."
The Pizza Hut Inc. president talks about his tomato-and-cheese-based pies as if they were a cornerstone of family values. "People really don't understand what pizza means to Americans," he says matter-of-factly. "Pizza is the most loved product in America. It's the No. 1 product with kids, young males, working mothers. It's the No. 1 product in bringing families together; the No. 1 product eaten in the home today."
Sound like a ...