|
|
Article: Lincoln LS designed to draw young buyers.(Auto Weekend)
- Article from:
- The Washington Times (Washington, DC)
- Article date:
- March 10, 2000
- Author:
CopyrightCOPYRIGHT 2000 News World Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Begin with a quart of Jaguar, add a couple cups of Lincoln and mix gently. The result is a tasty, youth-oriented Lincoln for the burgeoning entry-luxury segment.
In search of a fresh, more youthful identity, Lincoln has created the LS (Luxury Sport) to attract buyers who, a year ago, wouldn't have dreamed of stepping foot inside a Lincoln dealership. These are primarily the fortysomethings who typically shop BMW, Lexus and Infiniti. They are a new generation of luxury-vehicle owner Lincoln would like to cultivate into a loyal customer base for, dare we say it, the new millennium.
It is Lincoln's answering volley to Cadillac's Catera debuted two ...