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Article: Hay Caramba: How to attract Hispanic voters.(Brief Article)
- Article from:
- Campaigns & Elections
- Article date:
- December 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Campaigns & Elections, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hispanics want politicians who talk about the important issues, not just pander to their culture.
FROM DROPPING CHALUPAS to dropping Spanish lingo by presidential candidates, Hispanics are the hottest demos going. They've played an important role in politics, long before Bart Simpson made "Hay Caramba" a household phrase. Cesar Chavez and the California icampesinoi struggle back in the '70s come to mind. Now, "Latino-Americanos" are stepping up to the plate, playing major league politics.
In order to win the Hispanic vote, both presidential frontrunners have a section of their Web site dedicated to the Spanish speaking. The famous Mexican outlaw-turned ...