Article: Political Campaigns Spend More on Reaching Latinos.(Brief Article)

WHILE English-language media slaver over all the ad money pouring in from dot-coms, one of the biggest growth areas for local Spanish-language media is an entirely different segment: politics.

After years under the immigrant-bashing Pete Wilson administration, and after watching California voters pass ballot initiatives aimed at taking away services and limiting bilingual education, Latino voters have mobilized as never before. Polls show that the Latino vote grew from 7 percent of the electorate in 1992 in California to 10 percent in 1996. Though more recent figures aren't available, few doubt that the percentage was considerably higher in the past few elections. ...

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