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Article: RETAILERS SAY BRAND NAMES LEND A HAND TO TABLE LINENS.(Waterford)(Industry Overview)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- March 6, 2000
- Author:
CopyrightCOPYRIGHT 2000 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HFN REPORT-In the slow- to no-growth world of table linens, retailers and vendors are increasingly turning to the power of brand names in the hope of driving up sales.
Table linen vendors have largely looked to the venerable names in tabletop for their licensed lines, and retailers think the cachet of names like Waterford and Lenox have indeed helped sales in the $580 million category, which have remained relatively flat since 1995.
"Waterford has come on like gangbusters," said Bob McElroy, divisional merchandise manager at Bloomingdale's. "People recognize the brand, and there's no question it makes a difference."
Combining a brand name with ...