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Article: COLE-HAAN GETS THE NIKE AIR ADVANTAGE.(Brief Article)(Statistical Data Included)
- Article from:
- WWD
- Article date:
- March 6, 2000
- Author:
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Cole-Haan is taking the successful technology of its powerhouse parent to bring its 72-year-old brand to a new generation of consumers.
The venerable footwear maker, with annual sales of roughly $200 million, has begun such an attempt, led by some of the same creative team and technology that catapulted Nike into its position as the dominant leader in athletic footwear.
Cole-Haan, Nike's wholly owned subsidiary, based in Yarmouth, Me., has kept its major overhaul a quiet one, until now. Cole-Haan, long known for exceedingly well-made and comfortable footwear that's been a commercial success but hasn't created much fashion excitement, is ...