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Article: NEW COLE HAAN LIFESTYLE LINE INJECTED WITH NIKE TECHNOLOGY.

Article from:
Footwear News
Article date:
March 6, 2000
Author:
Copyright

NEW YORK -- Further blurring the line between the athletic- and brown-shoe worlds, luxury brand Cole Haan has created a collection of lifestyle footwear infused with parent company Nike's patented Visible Air technology.

In what Cole Haan Chairman and CEO Matthew Rubel called "an exclusive five-year deal" with Beaverton, Ore.,-based Nike Inc., the Yarmouth, Maine,-based subsidiary will incorporate the performance technology in a men's and women's line called Cole Haan Air. The high-end shoes are targeted at consumers in their 30s and 40s with "entrepreneurial style" who want a versatile, comfortable and modern shoe.

"With the increasing casualization ...

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