Article: Does AOL-Time Warner Make Technology As Well As Business Senses?(Company Business and Marketing)

Like most people, CTR s editorial team was surprised by the AOL-Time Warner deal. Confusingly, some have called it a merger (or a megamerger). However, in reality AOL bought Time Warner, a once-unthinkable acquisition that even today seems unbelievable. AOL, an online company, buying a media giant? Not only that, but a giant with its fingers in just about every entertainment pie, including TV, publishing, music, and film. It sounds like a joke, until you consider the power of a bull market and a bullish stock like AOL. These corporate mergers generally involve not real cash but play money--that is, stock. And AOL's stock rise has made it a powerhouse.

But while ...

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