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Article: Longbridge Crisis: Alchemy profile: Magic touch of Moulton gold.
- Article from:
- The Birmingham Post (England)
- Article date:
- March 17, 2000
- Author:
CopyrightCOPYRIGHT 2000 Birmingham Post & Mail Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Alchemy Partners, the company negotiating the take-over of Rover's Longbridge plant, has no track record in the car industry.
Set up just three years by experienced, if off-beat, city dealmaker Jon Moulton, it has quickly become a player in the complex world of venture capitalism and, as its name suggests, it has some success of turning base metal into gold.
But Alchemy appears never to have done a deal worth more than pounds 200 million - until now.
That was the price of the buy-out and expansion plan by Alchemy 's current ...