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Article: Digital Island and SFX Entertainment 'SYNC-ronize' Music Marketing On Radio and Internet for *N SYNC 'No Strings Attached' World Premier Event.
- Article from:
- Business Wire
- Article date:
- March 22, 2000
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Business Editors/High-Tech and Entertainment Writers
SAN FRANCISCO--(BUSINESS WIRE)--March 22, 2000
Interactive, Seamless Ad Insertion Allows More Than 1.5 Million
*N SYNC Fans to Click to Real-Time Purchases of CDs and Tapes
Digital Island, Inc. (NASDAQ:ISLD), a leading Global e-Business Delivery Network, and The SFX Media Group, a subsidiary of SFX Entertainment (NYSE:SFX), announced today that they reached more than 1.5 million fans in the simultaneous radio and Web world premier of *N SYNC's "No Strings Attached" record -- creating a new business paradigm that simultaneously integrates the best practices of traditional and new ...