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Article: Lift the lid on Slovenian secrets; Slovenia has got it all, but why is the place so obscure, asks Matthew Cooper.
- Article from:
- The Birmingham Post (England)
- Article date:
- April 4, 1998
CopyrightCOPYRIGHT 1998 Birmingham Post & Mail Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Slovenian Tourist Board faces a unique dilemma. Blessed with some of Europe's finest scenery, friendliest hosts and tastiest cuisine, it has no trouble marketing its country's charms.
It does however, suffer from one major problem - no one knows where it is.
Ask the proverbial man or woman in the street to point to Slovenia on a map, and he is likely to confuse it with Slovakia - which remained "hidden" as the eastern half of Czechoslovakia until 1993.
Indeed, the Tourist Board's office in London regularly fields calls from footloose travellers ...