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Article: Drive - Through BOOM!
- Article from:
- Specialty Coffee Retailer
- Article date:
- February 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The growth of drive-through espresso units is still in its infancy--good news for those who want to get in at the beginning of what may very well become a huge trend.
Caution, however, is called for. Every facet of this business--from unit design, equipment, layout and signage to location, leases, municipal regulations and employee training--requires both knowledge and savvy.
"I don't want to say they're 'trendy' because trendy means it would go away," says Cathy Lingard, director of sales development for Mountain Manufacturing Co., a manufacturer of steel-constructed mobile and semi-permanent drive-through coffee kiosks located in Billings, Mont. She ...