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Article: CAUGHT IN THE WEB.

Article from:
Multichannel News
Article date:
March 6, 2000
Author:
Copyright

Today's PPV Promotional Tool Is Tomorrow's Rival

It's 8:15 p.m., and you sit down in the living room after a bard day's work, hoping to catch a movie. You scroll down a menu of video-on-demand movies to see the latest offerings.

You finally find the movie you want to see. You grab your popcorn and wait a few seconds before the movie comes up on your screen. Five minutes into the movie, you hear the baby crying from the crib. You simply click a button to pause the film, while you attend to the baby's needs.

The scenario is every operator's dream for video-on-demand pay-per-view services. But some industry executives feel the above situation ...

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