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Article: NYC's new space center offers some earthly lessons on design.(Rose Center for Earth and Space at the American Museum of Natural History)(Brief Article)
- Article from:
- Advertising Age
- Article date:
- March 20, 2000
- Author:
CopyrightCOPYRIGHT 2000 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The new rose center for Earth & Space at New York's American Museum of Natural History represents the absolute triumph of design in public life. This is not a good thing.
The Rose Center, which succeeds and envelops the old Hayden Planetarium, has been the object of more Barnumesque hoopla since its opening than the three-ring circus itself. It's been the hottest ticket in a town that prides itself on inaccessibility. At its semiofficial inauguration on Millennium Eve, the planetarium was filled cheek-by-jowl with New York's richest glitterati, crowding into the elevators for a glimpse of a mere space show.
You couldn't blame them. From the outside, the ...