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Article: American Express gift cheque launched nationwide with six-week $4 million television ad campaign. (American Express Travel Related Services Company Inc.)
- Article from:
- PR Newswire
- Article date:
- November 16, 1987
CopyrightCOPYRIGHT 1987 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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AMERICAN EXPRESS GIFT CHEQUE LAUNCHED NATIONWIDE
WITH SIX-WEEK $4 MILLION TELEVISION AD CAMPAIGN
NEW YORK, Nov.16 /PRNewswire/ -- American Express Travel Related Services Company, Inc. announced today the nationwide launch of the new American Express Gift Cheque with a six-week $4 million network advertising campaign which will begin today and run through the holiday season.
An alternative to gifts of cash, personal checks and gift certificates, the American Express Gift Cheque will be accepted like cash at millions of locations and is now available through banks, credit unions, American Automobile Association locations and American ...