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Article: Guinea pigs go global.
- Article from:
- M2 Presswire
- Article date:
- March 28, 2000
CopyrightCOPYRIGHT 2000 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-28 March 2000-ICELAND: Guinea pigs go global (C)1994-2000 M2 COMMUNICATIONS LTD
RDATE:27032000
Supermarket chain Iceland is receiving international attention for the stars of its latest advertising campaign - four talking guinea pigs.
The TV ad, which promotes Iceland's Internet home shopping service, has attracted attention from as far away as the USA, where fans have heard about it through a web-site called the Guinea Pig Daily Digest.
An American university professor wrote to Iceland customer services to say: 'The UK folks have been raving about your wonderful guinea pig advert and I'd love to see it.'
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