Article: Guinea pigs go global.

M2 PRESSWIRE-28 March 2000-ICELAND: Guinea pigs go global (C)1994-2000 M2 COMMUNICATIONS LTD

RDATE:27032000

Supermarket chain Iceland is receiving international attention for the stars of its latest advertising campaign - four talking guinea pigs.

The TV ad, which promotes Iceland's Internet home shopping service, has attracted attention from as far away as the USA, where fans have heard about it through a web-site called the Guinea Pig Daily Digest.

An American university professor wrote to Iceland customer services to say: 'The UK folks have been raving about your wonderful guinea pig advert and I'd love to see it.'

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