Article: WATCH IT!(Brief Article)

Mention "Swiss" to anyone around the world and ask for an instant association. Chances are more than good that "watch" would be the response. It was no coincidence than when Neil Armstrong took that first giant step for mankind on the moon, a Swiss watch was strapped to his wrist just as one had been for Charles Lindbergh on his epic solo transatlantic flight

For timepieces in all forms, from handcrafted complicated bejeweled multi-thousand dollar collector's items to economical mass-produced plastic watches, remain enduring symbols of the country's traditional skills and creativity as well as one of the major pillars of its economy.

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