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Article: Mortensen: Balmain's man. (House of Balmain designer Erik Mortensen)
- Article from:
- WWD
- Article date:
- November 13, 1987
- Author:
CopyrightCOPYRIGHT 1987 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MORTENSEN: BALMAIN'S MAN
In 1946, Pierre Balmain opened his couture house in Paris and presented a collection that put a glimmer back into the eyes of the wartorn City of what's new: "The image of the woman wearing couture used to be someone old and rich. Today, younger women are regarding couture with a more positive attitude, seeing that it can be something mothers began looking into their daughters' closets.'
The seriousness that Mortensen describes has given way to a fresher style, one associated with looks now characterized as "young.' He warns, however, "If you sit down to design something "young' it's going to come out looking cute or dollish.' ...