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Article: The DMA Launches E-Mail Preference Service To Help Consumers Reduce Unsolicited Commercial E-Mail.
- Article from:
- Fund Raising Management
- Article date:
- February 1, 2000
CopyrightCOPYRIGHT 2000 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Consumers and businesses wishing to reduce the amount of unsolicited commercial e-mail received can sign up with the Direct Marketing Association's (The DMA) e-Mail Preference Service (e-MPS). A special Web site (www.e-mps.org) has been created where consumers and businesses can register their email addresses. Direct marketing associations in eight other countries also have agreed to use this service.
As part of the "Privacy Promise to American Consumers," which went into effect on July 1, 1999, all DMA members that use unsolicited commercial e-mail will be required to use e-MPS. However, all marketers, not just DMA members, are encouraged to use the service ...