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Article: United, British Airways announce 'marketing merger.' (United Airlines)
- Article from:
- PR Newswire
- Article date:
- December 10, 1987
CopyrightCOPYRIGHT 1987 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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UNITED, BRITISH AIRWAYS ANNOUNCE 'MARKETING MERGER'
NEW YORK, Dec. 10 /PRNewswire/ -- United Airlines and British Airways today announced a worldwide marketing partnership designed to give both carriers' customers a multitude of global benefits in buying and flying.
The announcement was made in New York by John Zeeman, executive vice president-marketing and planning for United, and by Jim Harris, director of marketing for British Airways.
The two executives called the partnership a "marketing merger" of two of the world's biggest and most successful airlines, one that will give each carrier greater presence in parts of the world where ...