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Article: NZ Milk splashes out 10m [pounds sterling] on major revamp of Anchor.(New Zealand Milk )(Brief Article)
- Article from:
- Grocer
- Article date:
- March 18, 2000
CopyrightCOPYRIGHT 2000 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New Zealand Milk is investing 10m [pounds sterling] in a major relaunch of its market leading Anchor brand, featuring a new logo, packaging and communication strategy.
Ros Davis, marketing director, New Zealand Milk (UK), said: "A 10m [pounds sterling] investment is rare in the butter sector, so New Zealand Milk's millennium spend is of extreme importance to the yellow fats market. We aim to shake up and reenergise the yellow fats fixture."
The green ribbon round the Anchor logo has been extended to represent rolling pastures and this will feature from next month across the whole portfolio of Anchor products -- which also includes Organic, Spreadable ...