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Article: Nail Care A gateway to the world of color cosmetics.(Chain drug stores)
- Article from:
- Chain Drug Review
- Article date:
- March 13, 2000
CopyrightCOPYRIGHT 2000 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Often one of the first products young girls choose when they begin to experiment with makeup, nail color functions as a gateway product to other color cosmetics for teens.
As a demographic group, teenagers rank among the heaviest users of nail color. In fact, girls in the 12-to-24 age bracket are more likely to be medium or heavy users of nail care products than members of any other demographic segment, according to Seventeen magazine research.
Chain drug stores remain the most popular outlets for teenagers shopping for nail care products. For retailers intent on courting the teen market, nail care is the perfect category. With affordable price points ...