Article: Houston Chronicle Jim Barlow Column.(Knight Ridder/Tribune Business News)

Apr. 6--PRODUCTS FOR THOSE WITH UNUSUAL TASTE: Twelve times a year, I write about the boondoggles and braggadocios of business in a column called Weird Business News.

It's a relief from the serious subjects found on these pages.

Paul Lukas makes his living at it. He's the publisher of Beer Frame: The Journal of Inconspicuous Consumption, a columnist for New York magazine and a commentator on the cable channel CNNfn's Biz Buz.

Now his work is collected in a book, Inconspicuous Consumption. An Obsessive Look at the Stuff We Take for Granted, from the Everyday to the Obscure (Crown Trade Paperbacks, $12.95).

So what's it all about? Lukas ...

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