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Article: Protection for pigmeat `brand'.(Brief Article)
- Article from:
- Grocer
- Article date:
- February 19, 2000
CopyrightCOPYRIGHT 2000 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Food Trak offers low cost traceability
Building traceability into the British pigmeat `brand' without adding heavy expense in a cost-sensitive sector is the objective of a joint initiative by Assured British Meat and food industry IT specialist Food Trak, boosted by a grant under MAFF's new agricultural development scheme.
Food Trak's traceability system originated as a food safety tool and is now used by retailers and brand managers as a risk management tool. It is particularly effective for brand protection when a food scare makes product recall necessary.
As an integrated system working through the net, Food Trak is claimed to offer the ...