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Article: Britvic gets Blasting.(slush frozen drinks)(Brief Article)
- Article from:
- Grocer
- Article date:
- February 19, 2000
CopyrightCOPYRIGHT 2000 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Britvic has upped the temperature in the slush frozen drinks market with the launch of IceBlast. The frozen carbonated drink (FCD) is targeted at eight to 15 year olds and can be eaten like an ice cream.
The company -- which expects to grow its FCD sales worth 5.2m [pounds sterling] at retail in 1999 -- has invested over 1m [pounds sterling] on machinery for the IceBlast launch which is based on the Zilla Chilla product ...
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Article: Starbucks' Sales Slide on Frozen Drinks
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...SEATTLE - Feverish summer demand for frozen drinks in the morning gummed up lines at Starbucks Corp. last month, slowing sales and presenting a rare operational snag for the world ...
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