Article: Britvic gets Blasting.(slush frozen drinks)(Brief Article)

Britvic has upped the temperature in the slush frozen drinks market with the launch of IceBlast. The frozen carbonated drink (FCD) is targeted at eight to 15 year olds and can be eaten like an ice cream.

The company -- which expects to grow its FCD sales worth 5.2m [pounds sterling] at retail in 1999 -- has invested over 1m [pounds sterling] on machinery for the IceBlast launch which is based on the Zilla Chilla product ...

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