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Article: Vera Bradley Dedicates Its New Collection To The Freshness Of Spring.
- Article from:
- Gifts & Decorative Accessories
- Article date:
- March 1, 2000
CopyrightCOPYRIGHT 2000 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Spring brings out the best in us, say the folks at Vera Bradley Designs. It gets to the heart of what's real, like greeting a neighbor, planting perennials, or sharing a recipe with a friend. That's why the company is dedicating its new collection to the freshness of spring.
But new product is not all that Vera Bradley is about. It's just as important to give something back, say the company's founders. Their firm commitment to breast cancer research has given birth to the Vera Bradley Classic, a women's golf and tennis competition that has raised over $1 million over the past five years. Taking their commitment a step further, company founders Barbara Baekgaard ...