Article: Pizza Hut(R) Enrolls 1.5 Million Children in BOOK IT! Beginners(R); National Read-Aloud Program Involves Teachers and Parents.

WICHITA, Kan., Feb. 28 /PRNewswire/ --

The BOOK IT! Beginners(R) early childhood read-aloud program, created and sponsored by Pizza Hut, Inc., starts its third year in March.

A study conducted in 1985 by the Commission on Reading found that the single most important activity for building the knowledge required for eventual success in reading is reading aloud to children. The BOOK IT! Beginners Program is an eight-week program for children in preschool and pre-k which encourages teachers and parents to begin reading to children when they are very young. "Pizza Hut is deeply committed to devoting more funds and accepting larger responsibility to make ...

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