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Article: Southwest Airlines on Pace to Exceed $1 Billion in Internet Revenue for 2000.
- Article from:
- PR Newswire
- Article date:
- April 7, 2000
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Recent Performance Makes southwest.com Largest Airline E-Commerce Site
DALLAS, Feb. 28 /PRNewswire/ --
In its first disclosure of Internet revenues, Southwest Airlines (NYSE: LUV) today announced that more than 25 percent of its January 2000 passenger revenues came through its Internet site, putting the airline on track to exceed $1 billion in e-commerce revenues for 2000. Passenger revenues through www.southwest.com for the fourth quarter of 1999 exceeded $250 million; up more than 140 percent over fourth quarter 1998. Southwest will take this early success a step further in the coming year by improving the already high quality of its site.
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