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Article: Eloan.com Ranks as Leader in Online Mortgage Companies.

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PR Newswire
Article date:
April 7, 2000
Copyright

Found in Independent Study Conducted by HannaHodge

CHICAGO, Feb. 29 /PRNewswire/ --

With the online mortgage market expected to grow 25 percent by 2003, the positioning of players now will influence their success in the future. In an effort to evaluate which online mortgage brands will emerge as the leaders, user-experience firm HannaHodge, Chicago, conducted an in-depth study of three major online mortgage sites.

The results of HannaHodge's "User Experience Audit," the firm's proprietary research tool, revealed that Eloan.com was the most effective site for mortgage shoppers, earning a 78% rating, compared to QuickenLoans.com at 65% and ...

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