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Article: Mars Inc. Awards Grey Advertising Global Creative For TWIX.

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PR Newswire
Article date:
April 7, 2000
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NEW YORK, March 1 /PRNewswire/ --

Mars Inc. has selected Grey Advertising to handle their TWIX business. Grey won the assignment over BBDO and the incumbent, D'Arcy as a result of a creative contest for the business.

The assignment, which is effective immediately, will be handled jointly by Grey Advertising New York and Grey Advertising London. The creative assignment represents approximately $45 million in additional billings for the Agency.

In making the announcement, Grey Advertising Chairman, President & CEO Ed Meyer said, "It's always particularly nice when one of our key global clients validates our creative strengths by awarding us ...

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